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Guide

Free event confirmation email template

JustOneEvent automatically sends a transactional confirmation email (title, date, QR code, cancellation link). For complex events, it's useful to add your own follow-up welcome email with practical details. Here is the ideal structure and a ready-to-copy template for that complementary communication.

3 seconds: that's the average time a recipient spends scanning a confirmation email before opening it for real. Within those 3 seconds, the subject, the sender and the first line decide whether it's read, archived or deleted. The body itself must fit on a screen without scrolling.

The ideal structure (5 blocks)

A good confirmation email always follows the same architecture: 1. Clear subject: '✅ Registration confirmed — [Event name]' 2. Visual recap: date, time, location (top, bold) 3. QR code or access link: visible immediately, never as an attachment 4. To remember: 2-3 bullets (gear, access, dress code) 5. Footer: organiser contact + unsubscribe link No 'advertising' or 'see our other events' block. The conversion is done; the registrant just wants their seat.

GDPR-mandatory mentions

If you collect personal data (name, email, phone), you MUST inform the registrant of: — Identity of the data controller (organiser) — Purpose ('registration to event X') — Retention period (on JustOneEvent: automatic anonymization 36 months after registration) — How to exercise rights (access, correction, erasure) Standard wording to put in the event description (reachable from the confirmation page emailed to attendees): 'Your data is processed by [organiser] solely for this event. Automatic anonymization after 36 months. GDPR rights: [contact email].' Important note: JustOneEvent automatically anonymises registrations after 36 months and provides the GDPR export (CSV) on the platform side, but the transactional confirmation email itself does not restate these mentions — it's the organiser's job to include them in the event description, which serves as the reference for registrants.

Subject lines that pass spam filters

Avoid the classic traps: ❌ '🎉 Welcome! Time for [Event] !!' → too many emojis and exclamation marks ❌ 'URGENT: Your seat for Saturday' → fake urgency signal ❌ 'Order #4587' → not a transactional email for a registrant ✅ 'Your seat for [Event name] on [Date]' ✅ '✅ Registration confirmed — [Event name]' ✅ 'Here is your QR code for [Event name]' Words that sink: 'free', 'offer', 'win', 'click'. Avoid them in the subject; keep them for the body if needed.

Post-signup welcome template (copy-paste)

To send manually after signup from your usual mailer (Mailchimp, Gmail BCC or other), to the CSV-exported list. Subject: ✅ Welcome — Pottery workshop Saturday 7 June --- Hi [First name], Thanks for signing up. Here are the practical details on top of the automatic confirmation email: 📅 Saturday 7 June 2026, 10:00 — 12:30 📍 Atelier rue des Arts, 35000 Rennes What to remember on the day: — Apron provided — wear comfortable clothes — Wheelchair-accessible (ramp on the right of the entrance) — Paid parking nearby, or Sainte-Anne metro (5 min walk) Don't forget the QR code from the automatic confirmation email. A question? Reply to this email — we read every reply. See you soon, [Organiser first name] --- [GDPR mentions to copy from your event description — see section 2]

Personalise the auto email with a free-text note

For most events, you don't need to send a manual email: the platform includes a "Note in the confirmation email" field that is inserted directly into the automatic email, between the QR code and the cancellation link. 📍 Where? Event edit page → "Confirmation email" block (located after "Capacity and visual"). 📝 How? Type a free-text note up to 500 characters. It is automatically included in every confirmation sent from that moment on. Example: "Apron provided — wear comfortable clothes. Workshop is wheelchair-accessible (ramp on the right). Paid parking on the next street, Sainte-Anne metro 5 min away." ⚠️ Anti-phishing safeguard No links allowed in this note (URLs, email addresses, domain names are rejected at save time). Put your useful links (map, schedule, payment) in the public event description, where registrants can verify them BEFORE signing up — giving them an independent reference point to recognise a legitimate email. 🔁 Editable any time The note is attached to the event: changing it applies to new confirmations going forward. Already-sent emails are not retroactively updated. When to use a manual email instead? When you need more than 500 characters, rich formatting, images, or segmented copy per audience. The template in section 4 remains the reference for that case.

A good confirmation email is…

Short (5 blocks max), clear (date/time/location at the top), compliant (GDPR mentions readable from the event description) and personal (the 'reply to this email' creates direct contact). On JustOneEvent, the automatic transactional email carries title, date and QR code, and can be enriched without setup via the "Note in the confirmation email" field (up to 500 characters, see section 5). For richer editorial needs (formatting, segmentation, images), complement with your own post-signup welcome email (template in section 4).

Run an event and try the auto template

GDPR-compliant confirmation email, automatic QR code, unsubscribe link — no configuration.

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